#RIP H.B.A: Hood by Air Going on an Immediate Hiatus

WHY? WHY? WHY? Why are the fashion God’s doing this to one of my favourite fashion labels?! What have I ever done to deserve such news?! okay… probably a lot, but that’s not the point.

Pictured above: H.B.A’s Final Show: Spring 2017 Ready To Wear

It was recently announced that Hood by Air will be putting things on pause by going on hiatus effective immediately. This comes after last month’s announcement that designer Shayne Oliver, 1/2 of H.B.A would be working on a special project for the ‘relaunched Helmut Lang.’ Putting H.B.A on pause was apparently the only option as it would give Oliver the creative space he needs so he can shift his focus towards his new role. The relaunched Helmut Lang is set to launch in September, it will incorporate menswear, womenswear, and accessories.

Oliver aside, Leilah Weinraub, the second half of H.B.A and its chief executive wants to also put the label on pause so she can focus on her filmmaking and specifically her new film “Shakedown.”

Pictured above: H.B.A Spring 2016 Ready to Wear

It’s sad to see this young label be put on pause, after all they have managed to accomplish a lot in only a few years which many other labels can only dream of. In only a few years, Hood by Air managed to scoop up awards, “including the Council of Fashion Designers of America’s Swarovski Award for men’s wear and a special mention from the LVMH Prize, and picked up fans like Kanye West and Rihanna. Its place in the New York Fashion Week (and occasionally, Paris Fashion Week) ecosystem as the up-and-comer has been assumed by younger labels, but Hood by Air’s peculiar spirit endured, even as it entered the mainstream.”

Rumours have been circulating around the fashion industry saying that Hood by Air was struggling. This was after the label decided to cancel its Paris Fashion Week show in February. Others have said that the label was also struggling financially. This isn’t surprising because since launching the brand Oliver has refused outside investments. If this is true or not, it just goes to show that “good press and even a genuine creative vision does not necessarily translate to untroubled success.”

Pictured above: H.B.A Fall 2017 Ready to Wear

The label released a statement saying that “H.B.A. will continue to fulfill its creative vision in the near future.”  After all this is not the first time H.B.A has taken a break “Oliver, who spent his childhood in Trinidad but moved to Brooklyn during his formative years, started producing H.B.A T-shirts in 2007. He took a break from the brand in 2008 but reintroduced the line in 20012 as a lifestyle collection.”

All we can say is RIP H.B.A for now and we’ll hopefully see you sooner than later. I miss you already

Pictured above: H.B.A Fall 2017 Ready to Wear

ALERT: SHAMELESS  SELF-PROMO: ALERT

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Till next time,

Saif

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